Thursday, 14 September 2017

Finding Your Niche


What is Niche Marketing?

Niche marketing certainly refers to focusing on selling a deliberately refined subset of all the services or products available in market that you are really capable of providing. The one thing that will be the building block of your business, that one thing that will make your business stand out among others.

But finding a profitable niche is not as easy as it seems. People have been struggling a lot to find their niche and be the best and one of a kind in it.

The 3 Cs

One of the biggest reasons why everyone prefers opting for something new is that their ideas has been already held in the hands of powerful influencers and just because there's so much of competition in every field, it's natural for people to try their hands on different genres. It may sound challenging but the truth is that success only comes to those who are confident, committed and cognitive towards their niche.

So to help the people out there who are striving to be successful in the world full of competition, here are the top few tips for finding your niche and sticking to it.

Don't Overdose Yourself

You just have two hands to hold things, if you overdo with holding multiple things, chance are, you would end up losing everything.
Finding the one thing that you love and being a pro at it, is the only way to influence people and make them connected to you.

Understand Your Interests

Make a list of all the things that you find attractive and self consuming. The activities in which you are always willing to participate, it could be your hobbies or something you have always yearned of doing.
Firstly, select an umbrella term say technology, food, fashion and lifestyle, etc that is of your interest. Moving forward you could further refine the broader term into specific categories and so on, until you find a handful of focused and exact things that you find the most appropriate for you.

Understand What Market Needs:

"When in Rome, do as the Romans do."

Always keep yourself updated with the contemporary world. It is vitally advisable to follow the marketing trends and adapt yourself accordingly. Be a solution to what people are looking for. Be a change that market demands. Do a full fledged analysis of market trends by doing some research, reading newspapers and articles so that you are well aware with the advancing technology and current customer needs and interests.
Shortlist your interests by filtering out the profitable ones on the basis of your market analysis.

Start Working Today

Once you have a clear picture of what you want to do, you should pull your socks and get determined towards making efforts to achieve your goal. Don't let any excuse subdue your productivity. Make every minute count. Even when you're casually surfing the internet, you should end up with a new learning. Plan and document your ideas and requirements to project them.
Every success story starts with a first step. Let's take one today. 
Cheers! :)

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  1. Hey Deeshani, these are great tips to carve one' niche and build your USP. Love the ideas.


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