Sunday, 17 September 2017

The Air We Breathe In

Air is the basic necessity in life, if that air itself is contributing to harming our life, then there's no way to avoid this situation. Since there's no alternative to air, you have to ultimately breathe in and breathe out. Yes I am talking about air pollution.

So basically, what is air pollution?

Air pollution is a phenomenon where air in the atmosphere gets contaminated with hazardous substances which affects humans, animals, plants and infrastructure too.
Air is omnipresent, so is harmful pollutants. Surprisingly not many people are aware that they are breathing the contaminated air not only when they are outside but inside the walls of their building too!
Usually people are not concerned about indoor air pollutants because they feel that their house is much more clean and hygienic than the environment with dust particles and smoke present outside. But the reality is that even a clean house does not guarantee a clean air.
There are many more factors that contribute to indoor air pollution other than dust. So even if you are keeping your house clean, chances are that you are still breathing the polluted air.

Here are some aspects of indoor air pollutants that people tend to overlook all the time:

Pets And Plants

Who doesn't love pets or planting?
Everybody does, isn't it?
Nearly, each family either has plants or pets or both inside their homes.

But did you know that flower bearing plants contain a powdered substance called pollen that easily get carried away by air causing air to get polluted?
Since many pollen from plants have a tendency to cause allergic disorders in human body on coming in contact, plants highly contribute to increasing air pollution in any public or private buildings.

Household pets are another contributors to indoor air pollution with their saliva, feces and urine causing allergic reactions.
Mostly, all the domestic animals like cats, dogs and rabbits have dense fur on them. These furry coats can collect various substances from outside dust and also accumulate mold and pollen. Similarly, feathers of birds also collect certain mites and other allergens.
These substances spread into the indoor air and trigger harmful allergens in the household.

Apart from this, pet dander which refers to skin flakes of pets is also very infectious when released into air. Since dander is lightweight and very small, it can easily spread into air without getting noticed. This can cause various respiratory conditions and skin diseases like eczema.

Furnishings And Building Materials

Many home furnishings contain harmful materials that emit airborne chemicals.
Pressed wood such as plywood contains a toxic gas known as formaldehyde. Formaldehyde can trigger various health problems ranging from chronic to acute. Other than this, many adhesives and dyes used in building materials are known to release volatile organic compounds into the air causing serious health conditions.

Some cushions, curtains and couches contain flame retardants that impose major threats like cancer and reproductive issues if exposed into the air. Many insulation materials used in pipes, contains microscopic fibers called asbestos, exposure to which is bad for health. These can be emitted into the air making it unfit for breathing.

Household Products

A majority of household products like detergents, disinfectants, cosmetics, candles, floor cleaners and incense products are used on daily term by almost every household. However, these commonly used product apparently emit dangerous chemicals into the air such as aerosols and volatile organic compounds (VOC's). This results in increased levels of concentrated air pollution inside the house, causing various health concerns such as headaches, dizziness and respiratory problems.

Indoor Laundry Drying

During winters since outside weather is insufficient for drying clothes, so clothes are dried indoors. This increases the moisture levels within the house if it's not properly ventilated which favours the breeding conditions for mold, dust mites and mildews. These can be alarming as they can cause Asthma and various infections within humans and animals.

Cracks, Openings and Joints

Last but not the least, one of the most infamous indoor air pollutant happens to be Radon, which is a radioactive gas. Radon is formed by the natural breakdown of Uranium which is present in rocks and soil. This can be easily escaped into the buildings through the cracks in floor, floor drains and floor-wall joints. Once emitted into the air, it may pose serious life risk. Moreover, it can not be detected without the help of professionals since it is colourless and odourless.

These were few origins of indoor air pollution that should be confronted by taking control measures and should be managed to ensure a healthy living.

Royale Atmos #CleanAirBeautifulHomes

One such indoor air pollution control initiative has been taken by Asian paints with its Royale Atmos wall paints. Royale Atmos has activated carbon technology. Activated carbon is used for air purification by reducing air contaminants, thus making it clean and fit for breathing.
Now, you can enhance the beauty of your homes along with the fringe benefits of air purification to stimulate a healthier living. 

The Air we breathe in to sleep,
The Air we breathe out in laughter,
The Air that flicks off the hair,
The Air that gives us the chills,
The Air that lets the candles burn,
The Air that makes us feel relaxed,
The Air that makes our clothes dry,
The Air that satisfies,
The Air we breathe out in sigh,
The Air we breathe in to survive.

That Air is full of harmful fungi,
Bacteria, toxicity, just to name a few.
It's polluted everywhere, this condition isn't new.
Even when you're home, you're at acute risk,
Working in office is no less in the list.
Don't let this air to be someone's plight,
Let's pledge to ourselves to win this fight!
Let's pledge to ourselves to win this fight!

To know more about Royale Atmos, visit
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