Tuesday, 17 October 2017

Cheers to Dilli #CelebratingSuper

Delhi- The heart of India, is indeed the land of dreams. Where many dreams originate and many get the wings while many are subdued and many get a reality check. The feeling of patriotism that you get when you're in Delhi is one of a kind and cannot be found anywhere else.

However, "Dilli Dillvalo ki toh hai par lungs valo ki nahi!" (Delhi may belong to the large-hearted people but not to those with healthy lungs).
One of the main reasons behind it is Delhi being an overly crowded city with a population of nearly 46 million and still growing, that means multiplied pollution is getting contributed to the environment by multiplied population. As per WHO, Delhi was the most polluted city in the world in the year of 2014. Shocking! Isn't it? Rising air pollution levels have contributed to rising vulnerability to various diseases affecting every community from children to elderly people.

When I think of Delhi, there are two perspectives that come to my mind. One is the negative face of Delhi that I mentioned above and second is the positive one. Where I see so many initiatives taken towards making Delhi a cleaner, greener, smarter and a much better city. Let's appreciate and acknowledge some of the initiatives taken by the government and people of India and celebrate these achievements with a hopeful and positive attitude of #CelebratingSuper.

Banning Fire Crackers and Introducing Super Crackers and E-Fuljhadi

India's supreme court has recently banned the sale of fireworks in Delhi during the Diwali season to prevent and regulate the amount of air pollution which otherwise crosses heights due to burning of fire-crackers.
Since ages, burning fire-crackers have contributed in causing toxicity in the environment filled with black smog which even the new-moon night couldn't hide. It not only pollutes the air but also causes noise pollution disturbing various street animals.

With the aim of encouraging people to celebrate a pollution-free Diwali, Vodafone has come up with its campaign of Green Diwali by bringing Super Crackers and E-Fuljhadi to the people.
The Super Crackers will be available from 16th-19th October at 52 Vodafone stores. These Super Crackers pose no threat to the environment, instead, they contribute towards making a greener India. It contains eco-friendly water soluble papers carrying different variety of seeds of plants with air-purifying characteristics. To burn is to destroy and to grow is to bloom. These super crackers are not meant to be burnt but are meant to bloom by planting the seeds. The E-Phuljhari is a personalized GIF greeting that can be sent to all your loved ones through social media.

Banning Polythene Bags and Introducing eco-friendly Jute bags

It is very well known that plastic bags are among the biggest enemies of pollution in National Capital, Delhi. Since, polythene is non-biodegradable and if harmful to wildlife if consumed by them. It also poses various kinds of land and water pollution.
The National Green Tribunal (NGT) recently imposed a temporary ban on use of non-biodegradable plastic bags which are less than 50 microns of thickness which would definitely help in reducing the use of plastic bags.

Last year, the Textiles Minister, Santosh Kumar Gangwar took an initiative to replace the use of plastic bags by using an eco-friendly alternative of Jute Bags. Jute bags were sold at the outlets of Mother Dairy booths to promote the use of bio-degradable products.
Another such initiative was taken by Ecoware Pvt. Ltd. which is India's largest manufactures of eco-friendly food packaging in India. It promotes the use of natural, biodegradable packaging materials in place of synthetic and non biodegradable products.

Public Wifi Hotspots

Being a free Wi-Fi enabled city is like a whole new level that makes a smart city even smarter. It's way more beneficial than it actually sounds. Vodafone offers the fringe benefits of over 120 public wifi hotspots scattered across Delhi & NCR. Be it in DLF Mall, Pacific Mall, Khan Market, Sadar Bazar, Fortis Hospital, to name a few. This facility allows citizens to get free access to Internet at all the major public places in Delhi.

Empowering Start-Ups to Kick-start their business

Vodafone comes with a vision of empowering not only its customers but innovative ideas too. It aims at helping many start ups with disruptive and unique ideas by giving them Vodafone products as per their needs that help them in their business in the earlier stages. One of the greatest virtues that a company or brand can incorporate is not  only to work for their benefit but for everybody's benefits which is what Vodafone does.

Vodafone has launched Ready Start-up Kit exclusively for reinforcing the small-scale companies with the resources that they need to tackle shortcomings and build great and reliable services. You might be amused to know that successful startups like Oyo and Zomato have also been supported by Vodafone.

Eco-Friendly and Smart Bus Shelter

Vodafone Group had taken the initiative to set up the first Air-Purifying bus shelter at Safdarjung Hospital bus stand in the city to facilitate pollution free air for the passengers waiting in line for their bus. This area was deliberately chosen as many patients used to come for their treatment in Safdarjung Hospital. Thus, to avoid any kind of discomfort caused to them while waiting for the bus, this place was chosen to have the first Air-purifying Bus Shelter. 
These shelters are covered with plastic curtains giving it a fancy closed room look having three industrial air purifiers installed inside.
This initiative was taken by Vodafone to address the issue of alarming air pollution.
Another creative initiative taken by Vodafone was when it introduced the first Wi-Fi bus shelter in Gurgaon to make a digital India by bringing Delhi & NCR into the world of free digital communication. The most amazing fact about the Wifi Bus Shelter is that it could be used by anyone for 20 minutes and there's no bar on which mobile network provider the person is using.

Not only this, Vodafone offers many more benefits exclusively for Delhiites. To explore more, do check out this link-https://www.vodafone.in/home-delhi
  1. Very well said Deeshani and let's change our attitudes to make India pollution free. The crackers makes life hell and I have always been against fire crackers. Happy Diwali :)

    1. Thanks Vishal. A very happy and prosperous Diwali to you and you family! :)


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